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Equity, linking advertising and sales promotion to achieve brandstanding leveraging brand values for business and nonbusiness contexts. Unit 5 advertising agency ad agency functions and structure client agency relationship cultural and ethical concerns in advertising integrated marketing. Thats why weve collected this years best marketing books to help you grow your business and gain the edge over the competition. Now in its sixth year, the 2018 marketing management book of the year is more than 300 pages covering the hot topics and issues of marketing, media and advertising. The absolutely mustread list of marketing and advertising books. Essential books for entrepreneurs who really want to understand how and why their customers buy.
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